YMCA Fundraising

Savvy Use of Media in Capitol Campaigns

The YMCA needed a trio of short films for their social media and fundraising efforts. We profiled three unique stories in the Rochester, NY area.  The use of video engaged viewers on an emotional level and helped the YMCA hit its fundraising goals.


In 2013, the Y’s Annual Campaign raised over $2 million to help serve Rochester’s youth, families, and seniors. The videos created by Fish & Crown Creative beautifully showed how the Y serves the Rochester community with unique programming, and the importance of supporting such programs.”
-Katie Baldwin, Campaign Manager YMCA


Fish & Crown Creative's partnership with the YMCA has grown to include commercial production, capitol campaign videos, presentation support materials and more.