The kids is doing cheese.

In Dallas a new drug called "Cheese" has hit the streets. One part heroin, one part Tylenol-PM -this thing's a combo. Our basement chemist contact emailed us and said, "This Cheese thing is huge. It opens the doors for all types of new combos. One part legit, one part street. It's like corporate-gangsta."

He has a point. Imagine Cocaine-Kool-Aid Sippers, Crack-Claritin, Robitussin-Acid or Ice-Breakers Gum with PCP for the flavor crystals. Not to mention the branding value one gets when associating their drug of choice with a major national product.

Apparently Cheese is pretty serious. Check out the snippets of the article from the CNN report below. An epidemic of any sort is not funny but it makes you wonder sometimes, the way they write these things. For example, Police detective Moncibais calls it, "A double whammy," which seems pretty light-hearted for a drug. Later he announces to an auditorium full of middle schoolers that the United States has the highest rate of drug use in the world and they cheer.

Michelle Hemm runs the Phoenix House help shelter and says the messages from parents are, "My kid is using cheese."   Now how does that not strike a reader as funny?   I laughed my ass off. Say it out loud a couple of times and see if you can resist. "Help, my kid is using cheese." Admit it, you laughed.

Remember, no matter how funny a writer makes it sound, Cheese use is on the rise so you better watch it Buck-o!

Excerpts from CNN Article

DALLAS, Texas (CNN) -- A cheap, highly addictive drug known as "cheese heroin" has killed 21 teenagers in the Dallas area over the past two years, and authorities say they are hoping they can stop the fad before it spreads across the nation.

"Cheese heroin" is a blend of so-called black tar Mexican heroin and crushed over-the-counter medications that contain the antihistamine diphenhydramine, found in products such as Tylenol PM, police say. The sedative effects of the heroin and the nighttime sleep aids make for a deadly brew.

"A double whammy -- you're getting two downers at once," says Dallas police detective Monty Moncibais.

"Cheese" is not only dangerous. It's cheap. About $2 for a single hit and as little as $10 per gram. The drug can be snorted with a straw or through a ballpoint pen, authorities say.

Moncibais then asked how many students knew a "cheese" user. Just about everyone in the auditorium raised a hand. At one point, when he mentioned that the United States has the highest rate of drug users in the world, the middle schoolers cheered.

... Phoenix House received 69 "cheese" referral calls from parents. Hemm says that in the last eight months alone, that number has nearly doubled to 136. The message from the parents is always, "My kid is using 'cheese,' " she says.