Cat P Lee
Cat P Lee is One of a Kind!
We worked with AW Marketing, Tipping Point Media and Marshall Pet Products to develop a one of a kind character for a one of a kind product....cat urine extractor. Marshall Pet Products wanted to rebrand its cat urine product 180XT. The goal was to create a consumer product that left no second guessing to its purpose. The fictional Cat P Lee character infused the advertising with a rogue FBI agent who's lone goal was to stamp out cat urine problems worldwide.
The success of Cat P Lee's humorous ads led to the production of a two minute psuedo documentary telling the origins of this marvelous man. He's now making appearences at Cat-centric trade shows and expos via a life-sized talking cutout.